State Law Protection

Wisconsin Deceptive Trade Practices Act - WDTPA Attorney

Protecting Wisconsin Consumers from Misleading Business Practices.

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Violations of the WDTPA

Untrue or misleading statements are illegal in Wisconsin.

Untrue Statements

Making a statement to the public that is untrue, deceptive, or misleading.

Bait Advertising

Advertising goods or services with no intent to sell them as advertised.

Misrepresenting Price

Falsely stating that a price is a 'sale' price or a reduction from a former price.

Deceptive Financing

Hiding the true cost of credit or financing terms in a consumer transaction.

The Process

From harassment to compensation in three simple steps.

Free Review

We analyze your case at no cost

We File Suit

We take legal action against violators

You Get Paid

Receive compensation for violations

The Wisconsin Deceptive Trade Practices Act (WDTPA) (Wis. Stat. § 100.18) is the state's primary truth-in-advertising law. It prohibits businesses from making any "untrue, deceptive, or misleading" representation to the public.

This law applies to almost any kind of business, from car dealers and contractors to retail stores and online sellers. If a business lied to you to get your money, they violated the WDTPA.

We fight for Wisconsin consumers. Hyslip Legal can help you sue for your financial losses and hold deceptive businesses accountable.

Call for a free consultation: (614) 362-3322

Elements of a WDTPA Claim

To win a claim under the WDTPA, you typically need to prove three things:

Representation: The defendant made a representation to the public with the intent to induce an obligation.
Untrue/Misleading: The representation was untrue, deceptive, or misleading.
Loss: You suffered a financial loss as a result of the representation.